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Service Magic

Stories of MSPs, ITSX, & delivering outstanding service experience

MSP Maturity

30 MSP KPIs to Track & Measure Performance

See 28 KPIs that managed service providers can use to measure their performance, including financial, efficiency, customer satisfaction, and security...

MSP Maturity

Reactive vs Proactive Managed Services

Find out the key differences between reactive and proactive managed services and why working with a proactive MSP is the best solution for most...

MSP Maturity

IT Maturity Models to Assess Your Organization

Learn what an IT maturity model is & why it’s important, common models to measure and develop your IT maturity level, and how to improve IT maturity.

MSP Profitability

7 Keys to Running a Profitable MSP

Running a profitable MSP takes knowledge, strategy, and data. Learn 7 keys to building a profitable MSP business.

AI Service Desk

PSA vs RMM - Which Software Do You Need?

Learn the main functions of PSAs and RMMs, which to integrate first, and things to look for in software solutions for MSPs.

MSP Profitability

The Silent Margin Killer Inside Your MSP

Discover how underbilling can drain your MSP's revenue and learn effective strategies to ensure every hour worked is accounted for and billed...

AI Service Desk

Maximizing Your Service Desk ROI

Learn how top automation tools like Zapier, Grammarly, and Calendly can maximize your service desk ROI and unlock strategic growth for your MSP.

AI Service Desk

Why AI in the Service Desk Needs a Roadmap

Discover why AI adoption in service desks needs a strategic roadmap to avoid pitfalls and achieve transformational outcomes for MSPs.

MSP Profitability

AI Pricing for MSPs: What Most Teams Miss

Discover how predictable AI pricing can drive adoption and growth for MSPs by reducing friction and fostering confidence in AI tools within service...

Thready Awards

Announcing the Recent Thready Award Winners

Celebrating the 2025 Thready Award winners for innovative AI and automation in service desks, highlighting excellence in inbox transformation,...

Thread Product Announcement

Thread Officially Launches Voice AI

Voice AI by Thread revolutionizes phone support with automation, real-time documentation, and intelligent routing, enhancing efficiency and customer...

MSP Profitability

How AI Really Moves the MSP P&L

Discover how AI transforms MSP profitability by decoupling revenue from headcount, enhancing efficiency, and driving sustainable growth with...

MSP AI

Are You Ready to Be an AI Service Provider?

MSPs can effectively incorporate AI into their services with thoughtful strategy, clear goals, and a focus on measurable ROI, ensuring sustainable...

AI Service Desk

Prompt Engineering Best Practices for MSPs

Learn how effective prompt engineering can transform AI into your MSP's best technician, ensuring clear, consistent, and efficient service desk...

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