MSP Automation
The Modern MSP Tech Stack: What's Essential, What's Bloat
Revamp your MSP tech stack for 2026 by identifying essential tools, cutting bloat, and ensuring seamless integration to enhance efficiency and value.
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Service Magic
Stories of MSPs, ITSX, & delivering outstanding service experience
AI Service Desk
Change Management for MSPs: How to Roll Out AI Without the Pushback
Learn effective strategies for MSPs to successfully implement AI in service desks, focusing on team engagement, communication, and building trust...
Matt Linn
Apr 6, 2026
MSP Maturity
6 Ways to Improve Remote Team Collaboration
Learn how to improve remote team collaboration, the importance of effective communication, and software suggestions.
Matt Linn
Apr 4, 2026
Thread News
BREAKING: Thread Executives Form 90s-Style Rock Band
Thread executives have formed a 90s-style rock band called The Ticket Slayers, releasing their debut album and planning a live tour in Seattle.
Matt Setzekorn
Apr 1, 2026
MSP Automation
What 96% Triage Accuracy Actually Means for Your Service Desk
Discover how achieving 96% triage accuracy can transform your service desk operations, reduce costs, and enhance client satisfaction through...
Bobby Jacobs
Mar 30, 2026
Client Experience
10 Proven Ways to Improve MSP CSAT Scores
Discover 10 effective strategies to enhance your MSP's Customer Satisfaction Score (CSAT) and foster greater client loyalty through improved service.
Matt Linn
Mar 28, 2026
MSP profit margins
MSP Profit Margins 101: Industry Averages & Ways to Improve
Discover essential strategies to enhance your MSP profit margins, from calculating key metrics to optimizing costs and revenue for sustainable growth.
Matt Linn
Mar 27, 2026
MSP Automation
How Alvarez Technology Group Automated Ticket Follow-Ups
Discover how Alvarez Technology Group reclaimed 40 hours a week with AI-powered ticket follow-ups, boosting efficiency and scaling without adding...
Mark Alayev
Mar 26, 2026
Client Experience
CSAT Is a Lagging Indicator. Here's What to Measure Instead.
Discover why CSAT is a lagging indicator of client health and learn about key metrics to predict retention and churn for your MSP business.
Matt Linn
Mar 24, 2026
MSP Maturity
Reactive vs Proactive Managed Services
Find out the key differences between reactive and proactive managed services and why working with a proactive MSP is the best solution for most...
Matt Linn
Mar 23, 2026
AI Service Desk
Death of the Reactive Ticket Desk: 2026 Belongs to Intelligent Service Operations
Find out why the future of MSPs lies in intelligent service operations, transforming reactive ticket desks into proactive growth engines by 2026.
Matt Linn
Mar 19, 2026
Thread News
Thread x Pia: From AI Conversation to Fully Automated Resolution
Discover how Thread and Pia integrate to automate MSP service desks, enhancing efficiency by resolving routine tickets without technician...
Mark Alayev
Mar 16, 2026
MSP Client Experience
How SnapTech Uses Client Intelligence to Turn Everyday Tickets Into Real Client Insight
Discover how SnapTech leverages Client Intelligence to transform routine tickets into actionable client insights, enhancing efficiency and client...
Matt Linn
Mar 13, 2026
AI Service Desk
Why Thread Doesn’t Train on Your Data and How That Makes the AI Better
Discover why training AI on historical service desk data is flawed and how Thread uses first principles for better consistency and reliability.
Mark Alayev
Mar 13, 2026
MSP Maturity
30 MSP KPIs to Track & Measure Performance
See 28 KPIs that managed service providers can use to measure their performance, including financial, efficiency, customer satisfaction, and security...
Matt Linn
Mar 12, 2026
MSP Maturity
IT Maturity Models to Assess Your Organization
Learn what an IT maturity model is & why it’s important, common models to measure and develop your IT maturity level, and how to improve IT maturity.
Matt Linn
Mar 12, 2026
MSP Profitability
7 Keys to Running a Profitable MSP
Running a profitable MSP takes knowledge, strategy, and data. Learn 7 keys to building a profitable MSP business.
Matt Linn
Mar 12, 2026
MSP Profitability
10 Ways to Reduce IT Costs without Sacrificing Quality
Learn IT cost reduction strategies that focus on optimizing ROI from your IT services without creating costly problems or long-term losses.
Matt Linn
Mar 12, 2026
MSP Maturity
Optimal IT Staffing Ratio & Ways to Improve It
Find out the optimal IT staffing ratios that balance efficiency with cost and how IT solutions help MSP tech teams optimize their desk support.
Matt Linn
Mar 12, 2026
MSP Profitability
MSP Pricing Models & Strategy Considerations
Discover 8 popular MSP pricing models, learn how to set your prices, and read pricing tips from industry professionals.
Matt Linn
Mar 12, 2026
AI Service Desk
PSA vs RMM - Which Software Do You Need?
Learn the main functions of PSAs and RMMs, which to integrate first, and things to look for in software solutions for MSPs.
Matt Linn
Mar 12, 2026
AI Service Desk
The AI Service Desk Only Works If Routing Works
AI-native service desks rely on intelligent routing. Learn how MSPs eliminate ticket bottlenecks, improve consistency, and accelerate service...
Bryan Chapman
Mar 12, 2026
MSP Profitability
The Silent Margin Killer Inside Your MSP
Discover how underbilling can drain your MSP's revenue and learn effective strategies to ensure every hour worked is accounted for and billed...
Matt Linn
Mar 12, 2026
MSP Maturity
Swivel Chair Syndrome Is Wasting Your Time and Killing Efficiency
Swivel Chair Syndrome wastes time and kills efficiency. Discover how a unified service desk can streamline your MSP operations and boost productivity.
Matt Linn
Mar 11, 2026
MSP Profitability
How MSPs Turn AI Services into Recurring Revenue
Find out how MSPs can transform into Managed Intelligence Providers by leveraging AI services to create recurring revenue and drive client success.
Matt Linn
Mar 11, 2026
AI Service Desk
Maximizing Your Service Desk ROI
Learn how top automation tools like Zapier, Grammarly, and Calendly can maximize your service desk ROI and unlock strategic growth for your MSP.
Paralee Walls
Mar 11, 2026
MSP Maturity
Ways MSPs Can Lead Their Teams Through Tech Transitions
Learn how MSPs can effectively lead their teams through tech transitions, ensuring smoother operations, improved morale, and enhanced service quality.
Matt Linn
Mar 11, 2026
MSP Profitability
Stop Drowning in Data: How to Actually Use Your KPIs
Learn how MSPs can effectively utilize KPIs like technician efficiency and ticket velocity to drive actionable insights and improve service delivery.
Matt Linn
Mar 11, 2026
MSP Profitability
The Hidden Cost of Switching Your MSP PSA (and How to Eliminate It)
Discover how to switch your MSP PSA without workflow chaos by using Thread's AI to maintain consistency and efficiency during migrations.
Jake Gipson
Mar 11, 2026
AI Service Desk
Why AI in the Service Desk Needs a Roadmap
Discover why AI adoption in service desks needs a strategic roadmap to avoid pitfalls and achieve transformational outcomes for MSPs.
Jennifer Texada
Mar 11, 2026
MSP Profitability
AI Pricing for MSPs: What Most Teams Miss
Discover how predictable AI pricing can drive adoption and growth for MSPs by reducing friction and fostering confidence in AI tools within service...
Bobby Jacobs
Mar 11, 2026
AI Service Desk
Why Phone Calls Are Still Breaking Modern Service Desks
Streamline your service desk by modernizing phone support with AI-powered automation, ensuring faster resolutions, reduced technician stress, and...
Matt Linn
Mar 11, 2026
AI Service Desk
New Year, No New Tickets: New Year Resolutions Thread Actually Keeps
Discover how MSPs can achieve their New Year resolutions with Thread, reducing ticket backlog, improving response times, and scaling efficiently.
Mark Alayev
Mar 11, 2026
MSP Profitability
Are Your Clients Profitable? A 5-Minute Audit for MSPs
Quickly identify unprofitable clients and improve your MSP's margins by focusing on time consumption, after-hours work, workflow friction, and...
Matt Linn
Mar 11, 2026
Thread News
From Tickets to Client Health: Meet Client Intelligence
Client health lives across ticket history, chat logs, technician notes, documentation systems, and the unstructured memory of your best people.
Mark Alayev
Mar 11, 2026
Thready Awards
Announcing the Recent Thready Award Winners
Celebrating the 2025 Thready Award winners for innovative AI and automation in service desks, highlighting excellence in inbox transformation,...
Mark Alayev
Mar 11, 2026
Thread News
AISU Conference 2026: The Conversations That Matter
Explore the pivotal conversations at AISU Conference 2026, focusing on AI-driven transformation in MSP services, operational discipline, and...
Mark Alayev
Mar 11, 2026
AI Service Desk
How CCS Technology Replaced Voicemail Chaos with Something Surprisingly Simple
Discover how CCS Technology transformed voicemail chaos into efficient, AI-powered ticketing, improving accuracy, visibility, and customer experience...
Matt Linn
Mar 11, 2026
Thread News
Thread to Host 2026 AISU Conference at MoPOP in Seattle
AISU Conference 2026 will be held at MoPOP in Seattle, focusing on real-world AI-powered service innovations and industry collaboration.
Mark Alayev
Mar 11, 2026
Thread Product Announcement
Thread Officially Launches Voice AI
Voice AI by Thread revolutionizes phone support with automation, real-time documentation, and intelligent routing, enhancing efficiency and customer...
Mark Alayev
Mar 11, 2026
Thread News
Thread Raises $18M to Power the Next Era of MSP Service
Thread secures $18M to revolutionize MSP services with AI-driven automation, transforming service desks from bottlenecks into growth engines and...
Matt Setzekorn
Mar 11, 2026
AI Service Desk
How MSP Leaders Can Sell AI to Their Team Before Selling It to Clients
Master AI adoption by first winning over your team. Transform skepticism into momentum and internal mastery into external credibility for successful...
Matt Linn
Mar 11, 2026
Thready Awards
Honoring Marco Technologies: Thread’s 2025 Partner of the Year
Thread names Marco Technologies its 2026 Partner of the Year, recognizing their impact, collaboration, and leadership within the Thread partner...
Jennifer Texada
Mar 11, 2026
MSP Profitability
How to Uncover Margin Killers in Your Service Desk
Identify and eliminate hidden inefficiencies in your service desk to protect your margins using AI-driven automation and smarter workflows. Discover...
Mark Alayev
Mar 11, 2026
AI Service Desk
AI Thinks, Automation Acts: What You Missed During the Rewst Webinar
Learn how AI and automation together can enhance MSP efficiency and service quality, based on insights from the Rewst webinar with industry leaders.
Paralee Walls
Mar 11, 2026
MSP Profitability
How AI Really Moves the MSP P&L
Discover how AI transforms MSP profitability by decoupling revenue from headcount, enhancing efficiency, and driving sustainable growth with...
Matt Linn
Mar 11, 2026
MSP profit margins
The Hidden Cost of Reactive Service & What MSPs Lose Every Quarter
Discover the hidden costs of reactive service operations for MSPs and learn how to boost profitability with intelligent service delivery strategies.
Matt Linn
Mar 11, 2026
MSP AI
Managed Intelligence: The Next Competitive Advantage for MSPs
Discover how Managed Intelligence is transforming MSPs into strategic partners, delivering AI-driven insights and proactive solutions that set new...
Mark Alayev
Mar 11, 2026
Service Experience
How Contact Intelligence Helps MSPs Deliver More Personal, Predictive Service
Discover how Contact Intelligence enables MSPs to deliver more personal, predictive service by providing instant context, reducing inefficiencies,...
Matt Linn
Mar 11, 2026
MSP Maturity
From Fear to Confidence: Helping MSP Teams Embrace AI and Drive Results
Helping MSP teams overcome fear and embrace AI to enhance productivity, improve service delivery, and stay competitive in the industry.
Matt Linn
Mar 11, 2026
Product Update
The Voice-Enabled Service Desk: Should You Answer the Call?
Revolutionize your service desk with Voice AI to transform calls into actionable data, boost efficiency, and enhance customer experience.
Mark Alayev
Mar 11, 2026
AI Service Desk
AI-Powered Marketing for MSPs: How to Punch Above Your Weight
Discover how MSPs can leverage AI to enhance marketing efforts, compete with larger firms, and drive growth through efficiency and scalability.
Paralee Walls
Mar 11, 2026
Client Experience
Client Experience in the Age of AI: Making Sure They Love It (Not Hate It)
Ensure your AI-driven client experience builds trust, feels human, and measures satisfaction, enhancing service without losing the human touch.
Matt Linn
Mar 11, 2026
MSP Client Experience
How Service Intelligence Makes Every Technician a Favorite
Discover how Thread's Service Intelligence transforms service desks, turning technicians into client favorites with support through AI-driven...
Mark Alayev
Mar 11, 2026
MSP AI
Are You Ready to Be an AI Service Provider?
MSPs can effectively incorporate AI into their services with thoughtful strategy, clear goals, and a focus on measurable ROI, ensuring sustainable...
Mark Alayev
Mar 11, 2026
AI Service Desk
AI and Profitability: The Hard Business Case for MSP Leaders
Discover how AI drives profitability for MSPs by enhancing efficiency, reducing burnout, and opening new revenue streams.
Matt Linn
Mar 11, 2026
MSP AI
AI and the Next Generation of Customer Experience
Discover how AI is revolutionizing customer experience, setting new standards for service quality, and driving customer loyalty in this insightful...
Mark Alayev
Mar 11, 2026
AI Service Desk
How to Use AI to Prioritize VIP Clients Automatically
See how AI can automatically prioritize VIP clients, ensuring faster responses and enhanced service without increasing headcount.
Matt Linn
Mar 11, 2026
MSP AI
Why Smart MSPs Are Replacing Reactivity with Intelligent Service Delivery
Forward-thinking MSPs are transforming service delivery from reactive to intelligent, enhancing efficiency, client satisfaction, and profitability.
Matt Linn
Mar 11, 2026
MSP Maturity
The Operational Maturity Checklist for MSPs Scaling Beyond $5M
Learn how operational maturity can help MSPs scale beyond $5M, ensuring consistency, alignment, and sustainable growth without losing agility.
Matt Linn
Mar 11, 2026
MSP AI
Building an AI-Ready Workforce: How MSPs Can Future-Proof Their Teams
Learn how Managed Service Providers (MSPs) can future-proof their teams by building an AI-ready workforce focused on continuous learning and cultural...
Matt Linn
Mar 11, 2026
AI Service Unleashed
Thread Voice and Service Intelligence Revolutionize the MSP Service Desk
Thread Voice AI and Service Intelligence are revolutionizing MSP service desks by enhancing phone support efficiency and knowledge management.
Mark Alayev
Mar 11, 2026
MSP AI
The AI Services Roadmap Every MSP Should Be Thinking About
Discover how MSPs can effectively integrate AI services to drive revenue, enhance security, and streamline operations.
Matt Linn
Mar 11, 2026
MSP AI
AI for MSPs: What You Need to Know Before You Start
Discover how MSPs can leverage AI to enhance service desks, reduce repetitive tasks, and improve client satisfaction with practical steps and best...
Matt Linn
Mar 11, 2026
MSP profit margins
5 Smart Fixes That Unlock Profitability in High-Growth MSPs
Check out the new ebook, The Margin Manifesto, where MSPS can discover how to unlock smarter profitability by addressing five common barriers and...
Jennifer Texada
Mar 11, 2026
MSP AI
The Power of Intents: How MSPs Are Automating Smarter with Agentic AI
Magic Intents are revolutionizing MSP automation by streamlining workflows, reducing repetitive tasks, and enhancing service delivery with AI-powered...
Mark Alayev
Mar 11, 2026
AI Service Desk
Prompt Engineering Best Practices for MSPs
Learn how effective prompt engineering can transform AI into your MSP's best technician, ensuring clear, consistent, and efficient service desk...
Mark Alayev
Mar 11, 2026
Thread News
Thread Raises $8M to Power the Future of AI for MSPs and Welcomes New CEO Michael Evers
Thread secures $8M to enhance AI service desk solutions for MSPs and welcomes Michael Evers as the new CEO to drive future innovations.
Matt Setzekorn
Mar 11, 2026
MSP AI
What Agentic SOPs Actually Look Like in a Real MSP
Discover how agentic SOPs empower MSP teams to act decisively, improve response times, and enhance client satisfaction through structured autonomy.
Matt Linn
Mar 11, 2026
Service Experience
Why Legacy Service Models Can’t Scale, and What Comes Next
Discover why legacy service models can't scale and learn about the future of intelligent service delivery for MSPs, focusing on customer experience...
Bryan Chapman
Mar 11, 2026
Workflow
Stop Discounting Your Expertise: 3 Ways to Show Value Before Price (Clone)
Learn how to shift client focus from price to value by showcasing outcomes and telling impactful stories about your MSP services.
Mark Alayev
Mar 10, 2026
Thread News
Thread’s 2025 Year in Review: The Year Tickets Met Their Match
The year we killed tickets, saved time, and proved the bet was worth it.
Matt Setzekorn
Mar 10, 2026
AI Service Desk
The Evolution of AI in Tech Support Automation
Explore the evolution of AI in tech support, from basic ticketing to predictive capabilities that enhance service delivery and human collaboration.
Matt Linn
Jun 16, 2025
Client Experience
Enhancing Customer Service with AI: Making It More Human
Enhance customer service with AI that feels human. Discover empathetic, personalized solutions with Thread's innovative approach.
Maggie Armand
May 21, 2025
AI Service Desk
The Rise of AI Agents: A Guide for Managed Service Providers in 2025
Discover how AI agents are revolutionizing managed services, enhancing efficiency, and transforming MSPs into AI-driven service desks for 2025 and...
Matt Linn
Jan 20, 2025
MSP Profitability
Time to Resolution - 7 Ways to Improve This Critical Metric
Discover seven effective strategies to reduce time to resolution for your MSP, enhancing customer satisfaction and loyalty while streamlining service...
Matt Linn
Oct 11, 2024
AI Service Desk
4 Useful Ways to Use ChatGPT for IT Support
Agents can use ChatGPT for IT support in several ways. Discover what they are and why specialized AI service collaboration tools are even better.
Matt Linn
Aug 1, 2024
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