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Service Magic

Stories of MSPs, ITSX, & delivering outstanding service experience

Thread News

From Tickets to Client Health: Meet Client Intelligence

Client health lives across ticket history, chat logs, technician notes, documentation systems, and the unstructured memory of your best people.

Mark Alayev Mar 11, 2026

Thready Awards

Announcing the Recent Thready Award Winners

Celebrating the 2025 Thready Award winners for innovative AI and automation in service desks, highlighting excellence in inbox transformation,...

Mark Alayev Mar 11, 2026

Thread News

AISU Conference 2026: The Conversations That Matter

Explore the pivotal conversations at AISU Conference 2026, focusing on AI-driven transformation in MSP services, operational discipline, and...

Mark Alayev Mar 11, 2026

AI Service Desk

How CCS Technology Replaced Voicemail Chaos with Something Surprisingly Simple

Discover how CCS Technology transformed voicemail chaos into efficient, AI-powered ticketing, improving accuracy, visibility, and customer experience...

Matt Linn Mar 11, 2026

Thread News

Thread to Host 2026 AISU Conference at MoPOP in Seattle

AISU Conference 2026 will be held at MoPOP in Seattle, focusing on real-world AI-powered service innovations and industry collaboration.

Mark Alayev Mar 11, 2026

Thread Product Announcement

Thread Officially Launches Voice AI

Voice AI by Thread revolutionizes phone support with automation, real-time documentation, and intelligent routing, enhancing efficiency and customer...

Mark Alayev Mar 11, 2026

Thread News

Thread Raises $18M to Power the Next Era of MSP Service

Thread secures $18M to revolutionize MSP services with AI-driven automation, transforming service desks from bottlenecks into growth engines and...

Matt Setzekorn Mar 11, 2026

AI Service Desk

How MSP Leaders Can Sell AI to Their Team Before Selling It to Clients

Master AI adoption by first winning over your team. Transform skepticism into momentum and internal mastery into external credibility for successful...

Matt Linn Mar 11, 2026

Thready Awards

Honoring Marco Technologies: Thread’s 2025 Partner of the Year

Thread names Marco Technologies its 2026 Partner of the Year, recognizing their impact, collaboration, and leadership within the Thread partner...

Jennifer Texada Mar 11, 2026

MSP Profitability

How to Uncover Margin Killers in Your Service Desk

Identify and eliminate hidden inefficiencies in your service desk to protect your margins using AI-driven automation and smarter workflows. Discover...

Mark Alayev Mar 11, 2026

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