MSP AI
AI and the Next Generation of Customer Experience
AI is reshaping customer experience as younger consumers demand faster, smarter, more empathetic support—see why MSPs need to adapt now.
Service Magic
Magical stories of MSPs, ITSX, & delivering outstanding service experience
Workflow
Prompt Engineering Best Practices for MSPs
Learn how effective prompt engineering can transform AI into your MSP's best technician, ensuring clear, consistent, and efficient service desk...
Mark Alayev
Aug 19, 2025
MSP AI
The Power of Intents: How MSPs Are Automating Smarter with Agentic AI
Magic Intents are revolutionizing MSP automation by streamlining workflows, reducing repetitive tasks, and enhancing service delivery with AI-powered...
Mark Alayev
Aug 14, 2025
MSP AI
How MSPs Are Using AI to Make Self-Service Actually Work
Discover how MSPs use AI to enhance self-service, improve efficiency, and build trust, transforming user support into a seamless and smarter...
Mark Alayev
Aug 8, 2025
Workflow
Stop Discounting Your Expertise: 3 Ways to Show Value Before Price
Learn how to shift client focus from price to value by showcasing outcomes and telling impactful stories about your MSP services.
Mark Alayev
Aug 6, 2025
ai
Thread Announces Inaugural AI Service Unleashed Live Conference
Thread is launching AI Service Unleashed Live, a hands-on, invite-only AI conference for MSPs—happening this fall at Space Center Houston.
Mark Alayev
Jun 27, 2025
Magic Agents
Automated Approvals for the IT Service Desk
Discover how automated approvals streamline IT service requests, enhancing efficiency and compliance for MSPs using AI agents for quick, accurate...
Mark Alayev
Mar 4, 2025
Product Update
Innovation in Action: Three Breakthrough Upgrades for Smarter Service Desks
Thread launches three breakthrough upgrades for service desks with Messenger 3, Inbox 2, and Magic 2, designed to enhance collaboration, visibility,...
Mark Alayev
Feb 14, 2025
Thready Awards
Celebrating Service Excellence: The First Annual Thready Awards
Celebrating the best in MSP service excellence, the First Annual Thready Awards honor partners who combine innovation, AI, and automation to deliver...
Mark Alayev
Jan 27, 2025
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