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Service Magic

Stories of MSPs, ITSX, & delivering outstanding service experience

Prompt Engineering Best Practices for MSPs

Learn how effective prompt engineering can transform AI into your MSP's best technician, ensuring clear, consistent, and efficient service desk...

Mark Alayev Mar 11, 2026

Thread News

Thread Raises $8M to Power the Future of AI for MSPs and Welcomes New CEO Michael Evers

Thread secures $8M to enhance AI service desk solutions for MSPs and welcomes Michael Evers as the new CEO to drive future innovations.

Matt Setzekorn Mar 11, 2026

MSP AI

What Agentic SOPs Actually Look Like in a Real MSP

Discover how agentic SOPs empower MSP teams to act decisively, improve response times, and enhance client satisfaction through structured autonomy.

Matt Linn Mar 11, 2026

Service Experience

Why Legacy Service Models Can’t Scale, and What Comes Next

Discover why legacy service models can't scale and learn about the future of intelligent service delivery for MSPs, focusing on customer experience...

Bryan Chapman Mar 11, 2026

Workflow

Stop Discounting Your Expertise: 3 Ways to Show Value Before Price (Clone)

Learn how to shift client focus from price to value by showcasing outcomes and telling impactful stories about your MSP services.

Mark Alayev Mar 10, 2026

Thread News

Thread’s 2025 Year in Review: The Year Tickets Met Their Match

The year we killed tickets, saved time, and proved the bet was worth it.

Matt Setzekorn Mar 10, 2026

AI Service Desk

The Evolution of AI in Tech Support Automation

Explore the evolution of AI in tech support, from basic ticketing to predictive capabilities that enhance service delivery and human collaboration.

Matt Linn Jun 16, 2025

Client Experience

Enhancing Customer Service with AI: Making It More Human

Enhance customer service with AI that feels human. Discover empathetic, personalized solutions with Thread's innovative approach.

Maggie Armand May 21, 2025

AI Service Desk

The Rise of AI Agents: A Guide for Managed Service Providers in 2025

Discover how AI agents are revolutionizing managed services, enhancing efficiency, and transforming MSPs into AI-driven service desks for 2025 and...

Matt Linn Jan 20, 2025

MSP Profitability

Time to Resolution - 7 Ways to Improve This Critical Metric

Discover seven effective strategies to reduce time to resolution for your MSP, enhancing customer satisfaction and loyalty while streamlining service...

Matt Linn Oct 11, 2024

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