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Service Magic

Stories of MSPs, ITSX, & delivering outstanding service experience

Product Update

Introducing Super Magic

Thread releases Super Magic, the agentic AI that transforms IT support by automating ticket management, enhancing efficiency, and reducing technician...

Mark Alayev Jul 9, 2026

Thread News

BREAKING: Thread Executives Form 90s-Style Rock Band

Thread executives have formed a 90s-style rock band called The Ticket Slayers, releasing their debut album and planning a live tour in Seattle.

Matt Setzekorn Apr 1, 2026

Thread News

Thread x Pia: From AI Conversation to Fully Automated Resolution

Discover how Thread and Pia integrate to automate MSP service desks, enhancing efficiency by resolving routine tickets without technician...

Mark Alayev Mar 16, 2026

Thread News

From Tickets to Client Health: Meet Client Intelligence

Client health lives across ticket history, chat logs, technician notes, documentation systems, and the unstructured memory of your best people.

Mark Alayev Mar 11, 2026

Thready Awards

Announcing the Recent Thready Award Winners

Celebrating the 2025 Thready Award winners for innovative AI and automation in service desks, highlighting excellence in inbox transformation,...

Mark Alayev Mar 11, 2026

Thread News

AISU Conference 2026: The Conversations That Matter

Explore the pivotal conversations at AISU Conference 2026, focusing on AI-driven transformation in MSP services, operational discipline, and...

Mark Alayev Mar 11, 2026

Thread News

Thread to Host 2026 AISU Conference at MoPOP in Seattle

AISU Conference 2026 will be held at MoPOP in Seattle, focusing on real-world AI-powered service innovations and industry collaboration.

Mark Alayev Mar 11, 2026

Thread News

Thread Raises $18M to Power the Next Era of MSP Service

Thread secures $18M to revolutionize MSP services with AI-driven automation, transforming service desks from bottlenecks into growth engines and...

Matt Setzekorn Mar 11, 2026

Thready Awards

Honoring Marco Technologies: Thread’s 2025 Partner of the Year

Thread names Marco Technologies its 2026 Partner of the Year, recognizing their impact, collaboration, and leadership within the Thread partner...

Jennifer Texada Mar 11, 2026

Product Update

The Voice-Enabled Service Desk: Should You Answer the Call?

Revolutionize your service desk with Voice AI to transform calls into actionable data, boost efficiency, and enhance customer experience.

Mark Alayev Mar 11, 2026

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