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Service Magic

Stories of MSPs, ITSX, & delivering outstanding service experience

Stories by Matt

Thread News

Thread executives have formed a 90s-style rock band called The Ticket Slayers, releasing their debut album and planning a live tour in Seattle.

Matt Setzekorn Apr 1, 2026

Thread News

Thread secures $18M to revolutionize MSP services with AI-driven automation, transforming service desks from bottlenecks into growth engines and...

Matt Setzekorn Mar 11, 2026

Thread News

Thread secures $8M to enhance AI service desk solutions for MSPs and welcomes Michael Evers as the new CEO to drive future innovations.

Matt Setzekorn Mar 11, 2026

Thread News

The year we killed tickets, saved time, and proved the bet was worth it.

Matt Setzekorn Mar 10, 2026

so you can scale and manage a sustainably profitable business.

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