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Service Magic

Stories of MSPs, ITSX, & delivering outstanding service experience

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Stories by Mark

Thready Awards

Announcing the Recent Thready Award Winners

Celebrating the 2025 Thready Award winners for innovative AI and automation in service desks, highlighting excellence in inbox transformation,...

Mark Alayev Mar 11, 2026
Thread Product Announcement

Thread Officially Launches Voice AI

Voice AI by Thread revolutionizes phone support with automation, real-time documentation, and intelligent routing, enhancing efficiency and customer...

Mark Alayev Mar 11, 2026
MSP AI

Are You Ready to Be an AI Service Provider?

MSPs can effectively incorporate AI into their services with thoughtful strategy, clear goals, and a focus on measurable ROI, ensuring sustainable...

Mark Alayev Mar 11, 2026
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