MSP Client Experience
What Do You Show Your Biggest Client Who Asked If They Still Need You?
Discover how to demonstrate your value to clients and secure your position as a vital partner, even when budget cuts are on the table.
Stories by Mark
MSP Automation
Why ConnectWise MSPs Are Adding Thread Instead of Replacing ConnectWise
Discover how MSPs are enhancing their ConnectWise experience with Thread, streamlining communication and reducing fragmentation without replacing...
Mark Alayev
Aug 24, 2026
Build vs Buy
Why MSPs Building Their Own AI Layer Keep Hitting the Same Wall
MSPs face challenges when building in-house AI tools due to limited data and expertise, hindering growth. Learn why dedicated platforms outperform...
Mark Alayev
Aug 14, 2026
MSP Automation
Agentic AI vs. Automation: What MSPs Are Actually Buying
Discover the crucial difference between agentic AI and automation for MSPs, and learn how to choose the right tools for efficient service management.
Mark Alayev
Jul 23, 2026
Product Update
Introducing Super Magic
Thread releases Super Magic, the agentic AI that transforms IT support by automating ticket management, enhancing efficiency, and reducing technician...
Mark Alayev
Jul 9, 2026
AI Service Desk
MCPs Explained: How MSPs Can Use AI Across Their Stack
Discover how Model Context Protocols (MCPs) empower MSPs to enhance AI integration, streamline operations, and improve service delivery across their...
Mark Alayev
Jun 17, 2026
AI Service Desk
MSP Service Desk Automation in 2026: The Full Guide
Most MSP service desk automation fails because it's bolted onto a broken system. Here's the three-layer approach that actually changes service...
Mark Alayev
May 25, 2026
AI Service Desk
11 Service Intelligence Must-Haves for MSP Support Teams
The 11 service intelligence tools for MSPs every support team should demand — from unified client history to QBR-ready reporting built from real work.
Mark Alayev
May 11, 2026
MSP Automation
How Alvarez Technology Group Reclaimed 40 Hours a Week (Without Adding Headcount)
Discover how Alvarez Technology Group reclaimed 40 hours a week with AI-powered ticket follow-ups, boosting efficiency and scaling without adding...
Mark Alayev
Mar 26, 2026
Thread News
Thread x Pia: From AI Conversation to Fully Automated Resolution
Discover how Thread and Pia integrate to automate MSP service desks, enhancing efficiency by resolving routine tickets without technician...
Mark Alayev
Mar 16, 2026
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