A recent guide from The ChannelPro Network lays out a clear roadmap for how MSPs can package AI into services that drive revenue and deepen client trust. Instead of treating AI as a single solution, MSPs should see it as an entire portfolio of opportunities.
From Curiosity to Advisory Services
Large language models (LLMs) like ChatGPT and Microsoft Copilot have captured the spotlight, and clients are eager to experiment. MSPs can meet that demand with advisory services that help organizations identify practical use cases, deploy the right tools, and build confidence in their approach.
Advisory naturally leads to enablement. Business leaders may recognize the potential of AI, but employees need structured training to put it into action. Offering tailored workshops, certification programs, and refreshers equips teams to use AI effectively and securely, while positioning the MSP as a long-term partner in their success.
Security and Readiness as the Foundation
AI enthusiasm brings risk, and security should ground every conversation. Developing usage policies, especially for regulated industries, ensures compliance and safe adoption. Pairing those policies with Microsoft tenant management and security optimization creates a strong foundation for clients adopting Copilot and other tools.
MSPs can also guide clients through readiness assessments that reveal whether their infrastructure and processes are prepared for AI. These assessments highlight gaps, chart a clear path forward, and frequently lead to larger projects like automation initiatives or custom app development.
Scaling AI Into Everyday Operations
Once the groundwork is in place, AI services can be scaled into everyday workflows. Some clients may opt for private or local LLM deployments to protect sensitive data. Others may adopt automation tools like Microsoft Power Automate to streamline repetitive tasks, or deploy chatbots to relieve pressure on customer service teams.
Each step creates momentum. Real-time reporting with Power BI dashboards sparks demand for deeper analytics. Chatbots generate ongoing support contracts. Even troubleshooting AI tools through the help desk offers MSPs another high-value service line. For clients with complex needs, custom AI applications offer transformative potential, creating both operational improvements and long-term revenue for the MSP.
The Takeaway
The opportunity is clear: MSPs that build an AI service roadmap now will own the next era of service delivery. AI is moving quickly from optional to expected, and clients want partners who can guide them through adoption with security, efficiency, and innovation in mind.
At Thread, we see AI as more than a buzzword. Our AI service desk helps MSPs deliver on this roadmap today, automating the routine and securing the complex so you can focus on growth. If you’re ready to put AI to work in your business, book a demo with Thread and see how we’re reshaping what managed services can be.
