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Service Magic

Stories of MSPs, ITSX, & delivering outstanding service experience

Product Update

Introducing Super Magic

Thread releases Super Magic, the agentic AI that transforms IT support by automating ticket management, enhancing efficiency, and reducing technician...

Mark Alayev Jul 9, 2026

Thread News

Thread x Pia: From AI Conversation to Fully Automated Resolution

Discover how Thread and Pia integrate to automate MSP service desks, enhancing efficiency by resolving routine tickets without technician...

Mark Alayev Mar 16, 2026

Thread News

From Tickets to Client Health: Meet Client Intelligence

Client health lives across ticket history, chat logs, technician notes, documentation systems, and the unstructured memory of your best people.

Mark Alayev Mar 11, 2026

Thread Product Announcement

Thread Officially Launches Voice AI

Voice AI by Thread revolutionizes phone support with automation, real-time documentation, and intelligent routing, enhancing efficiency and customer...

Mark Alayev Mar 11, 2026

AI Service Unleashed

Thread Voice and Service Intelligence Revolutionize the MSP Service Desk

Thread Voice AI and Service Intelligence are revolutionizing MSP service desks by enhancing phone support efficiency and knowledge management.

Mark Alayev Mar 11, 2026

Unlock
massive improvements
to service desk capacity

so you can scale and manage a sustainably profitable business.

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Service Magic

Introducing Super Magic

Thread x Pia: From AI Conversation to Fully Automated Resolution

From Tickets to Client Health: Meet Client Intelligence

Thread Officially Launches Voice AI

Thread Voice and Service Intelligence Revolutionize the MSP Service Desk

Don't want to close your eyes? Don't want to miss a thing?

Unlockmassive improvementsto service desk capacity

Unlock
massive improvements
to service desk capacity