Skip to content

Marketing Associate: Content, Events, & PR

Houston, TX or Steamboat Springs, CO

About Thread:

Ever wanted to ride a rocket ship while building some of it's foundational elements as it hurtles through the universe of category creation? Thread is that rocket ship, and we are building a platform that is revolutionizing the way IT delivers service: the AI Service Desk.

We are a group of radical, nerdy, high-energy creatives that thrive on fast-paced progress and pivots to maximize our impact. We have a true scrappy, startup culture where everyone has the opportunity to own, direct, manage, and contribute to the growth of our company.

We've been known to dress like pirates and carry a "Death to the Ticket" flag at conferences. There may have also been a mobile rage room for people to smash "tickets." 

Role Overview:

You are a marketing unicorn with ultimate hustle and the knowhow to optimize and grow our B2B SaaS funnel while growing brand recognition in creative (dare I say, radical) ways.

First and foremost, you will produce and update high-quality and engaging content (blog posts, emails, web pages, social media, paid media, etc.) that educates our audience and positions Thread as the market leader for AI Service Desks. You will also be responsible for planning and coordinating radical and engaging in-person events that attract our ICP like a moth to the flame. And because a marketer never does just two things, you'll be doing outreach to get our brand, subject matter experts, and thought leadership published on 3rd party sites to build brand recognition.

You’ll play a key role in generating awareness, nurturing leads, and building relationships within our industry. This is a unique (very unique) opportunity to develop your marketing career within a collaborative, startup environment.

Key Responsibilities:

  • Event Planning: Work with marketing manager to lead the planning and executing of industry events, including in-person and virtual field events. Handle event logistics, keep an accurate inventory of swag/collateral and order timely replenishments, manage sponsorships, coordinate pre- and day-of-event details, and create memorable experiences that generate leads and build brand awareness.
  • Public Relations: Work to secure speaking opportunities, podcast features, and media placements that elevate Thread’s profile within the industry. Build relationships with relevant media outlets, podcasters, and conference organizers.
  • Content Marketing: Develop engaging email nurture campaigns, newsletters, and blog articles that resonate with our target audience and contribute to inbound lead generation. Create content strategies that support our growth goals and drive engagement with prospective customers.
  • Cross-Functional Collaboration: Partner with internal teams, including product, design, and sales, to align messaging and event efforts with business goals.

Requirements:

  • 1-2 years of marketing experience, preferably in a B2B SaaS startup environment.
  • Experience in event planning, public relations, and content marketing with a strong understanding of digital outreach.
  • Familiarity with content marketing tools and platforms such as HubSpot, Google Analytics, and major social media channels.
  • A collaborative, growth-oriented mindset with excellent organizational skills and attention to detail.
  • Outstanding written and verbal communication skills (i.e., you’re a word nerd).

Would love to have:

  • Experience working with MSPs, IT Support, or other members of the Channel

If this sounds like a job description written just for you, you're probably the right person for us. Send an email to careers@getthread.com with the best pitch you've ever written for why we should hire you. Attach your resume and any relevant portfolio items. This is a creative role, so creative applications are highly encouraged.