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Marketing Associate

US, Remote

About Thread

No one wants to feel like just another number—especially when they need help with an urgent issue at work.

But, in a world where we can connect with family, friends, our favorite brands, and sometimes even celebrities on-demand, most service providers still ask users to drop what they’re doing, look for contact information, and choose one of two support options: bad, or worse. Either call a 1-800 number and sit on hold, or email and wait for a reply.

At best, the user’s real-time request for help turns into [Ticket: #####] in the queue; and, in an industry where service is the product, the provider signals quite clearly which customer will always matter most: “Next in line.”

At Thread, we’re on a mission to help IT service providers turn users’ worst workdays into moments of magic. We’re a VC-backed startup built by high-performance technologists with fundamental passion for service. Our heroes are people who feel most alive when doing what they’re great at in service of other people*.* We believe every thread is a call to adventure, and nothing delights us more than helping our partners deliver delightful service experiences that brighten user journeys.

The future of B2B service delivery is collaborative. Join us in shaping it.

The role

At Thread, we are on a mission to revolutionize the managed IT services industry by enabling service magic for managed IT service providers (MSPs) and their clients.

As our Marketing Associate, you will play a pivotal role in delivering on our marketing strategy, building brand awareness, and fueling our growth via inbound demand generation. You play an early, contribution-oriented role as an early foundational piece in the future of our marketing organization. This role represents a great opportunity to grow your career in a fast-growing industry at an exciting and dynamic startup.


What you’ll do:

  • Help to develop and execute content marketing strategies that enhance brand awareness and engagement.
  • Contribute individually and within the team to execute industry (field and digital) event strategies, including ideation, sponsorship logistics, pre- and day-of-event coordination and on-site execution; create unique and memorable experiences, ensuring all events are successful opportunities to generate leads and word-of-mouth interest.
  • Craft product-oriented, value-based messaging that is clear and effective in communicating Thread’s value prop and benefits.
  • Create compelling materials and social media content that resonates with our target audience(s) - key stakeholders, economic buyers, and those in the MSP front office who bring Thread with them “to work” every day.
  • Conduct market research to stay ahead of industry trends and inform content creation.
  • Analyze social media trends to optimize our digital outreach efforts.
  • Collaborate with cross-functional teams to deliver in alignment with product, design, marketing, growth and success strategies.
  • Elevate our brand, helping to create a highly-engaged community of MSPs.

Who you are

  • You are an innovator, collaborator and life-long learner
  • You have a thoughtful, value-centered growth vs. “grow at all costs” mindset
  • You are a customer-obsessed storyteller
  • You love to work closely with a cross-functional team to execute Go-To-Market (GTM) strategies for new products and features
  • You know your way around Google Analytics, leading digital ads platforms, Hubspot, Google Search Console, and other tools in the marketing stack.

What you should have:

  • 3+ years of B2B marketing experience. 
  • You have a bias for action and seek novel ways to improve and grow programs. You approach challenges with an open mind and are willing to experiment, fail fast, learn and iterate.
  • Track record of leading product marketing and brand management/marketing initiatives with business impact
  • Excellent written and verbal communication skills
  • Startup experience required; B2B SaaS preferred

To apply, please submit your resume, along with a cover letter highlighting your relevant experience and why you are interested in joining Thread.

Thread is an equal opportunity employer. We aim to create an environment where every team member at Thread feels like they belong so they can have a greater impact on our business and customers. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Apply Now