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Service Magic

Stories of MSPs, ITSX, & delivering outstanding service experience

Why SLA-Compliant MSPs Still Lose Clients

Discover why SLA compliance alone isn't enough for MSPs. Learn how to enhance client relationships by prioritizing proactive service and early issue...

Bobby Jacobs Jul 30, 2026
Product Update

Introducing Super Magic

Thread releases Super Magic, the agentic AI that transforms IT support by automating ticket management, enhancing efficiency, and reducing technician...

Mark Alayev Jul 9, 2026
MSP Automation

Control - A Reflection of Trust - Part 3

Explore how user control over AI fosters trust in technology. Discover strategies in Thread Service Desk for enhancing agency and transparency in AI...

Julie Ni Jun 22, 2026
MSP AI

Why MSP Triage Automation Fails

MSP service desk triage automation keeps underperforming for three specific reasons — and none of them are the AI itself. Here's what to fix first.

Bobby Jacobs Jun 8, 2026
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