On January 8, 2026, we had the opportunity to celebrate some of the most innovative, committed, and forward-thinking partners in the Thread ecosystem during this year’s Thready Awards. These awards recognize MSPs who aren’t just using Thread, but reshaping how modern service desks operate by leaning into AI, automation, and more human-first support experiences.
From inbox transformation to customer impact, this year’s winners represent what’s possible when teams are willing to rethink the status quo and build something better for both their technicians and their clients.
The Inbox Excellence Award recognizes outstanding achievement in inbox transformation and message automation, and this year it goes to Align Communication. Align has fundamentally changed how their service desk operates, shifting a significant portion of their service volume into Thread Inbox and moving far beyond traditional ticket-heavy workflows. Even during their busiest months, chat now represents a meaningful share of their overall service requests, and their momentum continues as they expand into additional AI-powered workflows. Their team’s commitment to meeting clients where they already are sets a strong example for what inbox-first service can look like.
The Triage Innovation Award honors exceptional use of Thread’s Triage Agent, and Gadell Net continues to raise the bar. Over the past year, they’ve taken triage from an internal efficiency tool to a fully branded, client-facing feature. By embedding AI-driven triage directly into their service experience, Gadell Net has streamlined workflows, reduced unnecessary ticket volume, and delivered faster resolutions without sacrificing quality. Their approach shows how AI can become a visible, trusted part of the customer experience.
The Automation Leader of the Year award celebrates partners delivering measurable gains through Thread automations, and Campai stands out for their consistent, thoughtful use of automation to improve operations. By leaning into automation as a strategic advantage rather than a shortcut, Campai has created scalable processes that free their team to focus on higher-value work while maintaining a strong service standard.
WBM earns this year’s Beta Program Contributor Award for going above and beyond in testing new features and providing actionable product feedback. Their willingness to experiment, break things, and share honest insights has helped shape Thread into a better platform for the entire partner community. This kind of collaboration is critical to building tools that actually work in real-world MSP environments.
The AI Service Desk Leader award recognizes MSPs advancing modern service desks through Thread’s AI capabilities, and Integritek exemplifies this vision. Their use of AI focuses on making service more human, not more automated. By moving away from rigid templates and form responses, they’ve created more personal, contextual client interactions from the very first touch. At the same time, their internal workflows feel more natural and intuitive, giving technicians a better way to work while delivering a noticeably better client experience.
This award recognizes outstanding use of Thread Inbox and Magic, and Align Communication once again earns recognition for how deeply Thread is embedded into their day-to-day operations. Their service desk demonstrates what’s possible when modern tools are fully embraced and used consistently across the team.
The Transformation Partner of the Year award honors partners achieving major operational improvements with Thread, and Kaizen’s journey is one of the most compelling examples. By working closely with Thread to deploy a custom messaging experience, Kaizen reshaped their entire service delivery model around modern communication. The result is a service desk that aligns more closely with how their clients actually work and communicate, creating a more seamless and effective support experience.
The Customer Impact Award celebrates measurable improvements in customer satisfaction and outcomes, and JC Logic has consistently pushed Thread to be better through real-world feedback and creative problem-solving. Their insights have helped influence product enhancements that benefit a wide range of partners, particularly those navigating complex PSA environments. This award reflects a long-standing commitment to improving not just their own service delivery, but the broader MSP community.
Dataprise earns the Operational Excellence Award for their consistent, data-backed improvements in efficiency and team productivity. Their disciplined approach to service operations demonstrates how modern tools, when paired with strong execution, can drive sustainable improvements across the service desk.
The top honor of Partner of the Year goes to Marco Technologies. From early adoption to ongoing collaboration, Marco has fully embraced every part of the Thread platform and played an active role in shaping its evolution. Their ability to drive meaningful operational change, reallocate resources, and advocate for Thread within the industry makes them a true all-around champion and a model partner.
We’re incredibly proud of all our Thready Award winners. Your creativity, feedback, and willingness to challenge traditional service desk models continue to push Thread forward.
Thank you to all of Thread's incredible partners!